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Writer's pictureAlpesh Patel

The Type of People Who Want Better Pensions

In today’s dynamic investment landscape, more individuals than ever are seeking to take control of their financial future by bypassing traditional wealth management structures.


From business owners and corporate executives to young professionals and tech-savvy millennials, there’s a growing trend toward self-directed investments. These investors share a common goal: independence, better returns, and minimizing fees that can eat into their wealth.


Whether they are frustrated with underperforming fund managers or simply looking to maximise their savings for retirement or family goals, these diverse groups are turning to accessible, data-driven platforms that empower them to make informed decisions with confidence.



1. Business Owners & Entrepreneurs

  • Age: 30-55 years

  • Why: They are often self-reliant and prefer to have direct control over their investments, especially if they have experience with managing cash flows and risk in their businesses. They are likely to look for ways to grow their wealth outside traditional advisory structures.


2. Time-Conscious Professionals

  • Age: 25-45 years

  • Why: Busy professionals who want simple, time-efficient tools to make informed decisions about stock market investments. They may want quick, actionable insights rather than relying on time-consuming meetings with financial advisors or wealth managers.


3. Self-Managed Pension Seekers

  • Age: 40-60 years

  • Why: Those nearing retirement or in their mid-career who want to take control of their pensions, avoid high fees charged by pension managers, and achieve better returns through self-directed investment strategies.


4. Investors Fed Up with Wealth Managers, IFAs, or Fund Managers

  • Age: 30-65 years

  • Why: Individuals disillusioned by underperformance, high fees, or lack of transparency from traditional wealth managers, independent financial advisors (IFAs), or fund managers. These investors are seeking to cut out intermediaries and take matters into their own hands.


5. Experienced Investors Wanting More Control

  • Age: 35-65 years

  • Why: Investors with experience who may already understand the basics of the stock market but want more control and decision-making power over their portfolio without relying heavily on external advice.


6. Tech-Savvy Millennials

  • Age: 25-40 years

  • Why: Younger investors familiar with technology and digital platforms who want data-driven investment tools that give them independence from traditional financial advisory services. They may also be interested in sustainability-focused investments and tech stocks.


7. Wealth Accumulators Focused on Early Retirement

  • Age: 30-50 years

  • Why: Individuals aiming for financial independence and early retirement (FIRE movement). They want hands-on control over their investments to maximize returns and reduce management fees that could eat into their savings.


8. Financially Literate Individuals

  • Age: 25-60 years

  • Why: People who have a strong understanding of personal finance, are comfortable managing their own investments, and seek professional-level insights that provide an edge in stock picking.


9. Investors Looking for Independence

  • Age: 30-60 years

  • Why: Investors who no longer want to rely on or pay for wealth management services that they perceive as offering limited value. They are looking for direct access to stock market insights that allow them to make independent decisions.


10. Risk-Aware but Frustrated Investors

  • Age: 35-60 years

  • Why: Those who understand the risks of investing but are frustrated with the low returns or excessive fees from managed funds. They seek more personalized control without being burdened by high advisor fees.


11. Parents Planning for Children’s Education or Inheritance

  • Age: 35-55 years

  • Why: Individuals with a long-term perspective who are investing for their children’s education or building a financial legacy. They want hands-on management to ensure their money grows in alignment with their future goals.


12. Corporate Executives

  • Age: 40-60 years

  • Why: High-net-worth individuals who are already familiar with equity markets and prefer personal involvement in their investment decisions, avoiding over-dependence on external managers.


13. Global Expats

  • Age: 30-60 years

  • Why: Expats with higher disposable income and more flexible pension options, often skeptical of local wealth managers in unfamiliar jurisdictions, seeking direct control over their investments.


14. Young Professionals Starting Their Investment Journey

  • Age: 25-35 years

  • Why: Those beginning to save for the future and who want easy-to-understand tools to enter the stock market without dealing with the complexity or costs of traditional financial management services.


As more investors embrace the desire for independence and control, the tools and resources available to them continue to evolve. Whether you're a time-conscious professional, a parent planning for your child’s future, or someone looking for early retirement, the path to financial empowerment is more accessible than ever.


With platforms like www.campaignforamillion.com, you can gain direct access to expert insights, actionable data, and the flexibility to manage your own investments without the traditional barriers of wealth management fees and inefficiencies. Now is the time to take charge of your financial future and achieve the results you’ve always envisioned.


Alpesh Patel OBE




Disclaimer: The content provided on this blog is for informational purposes only and does not constitute financial advice. The opinions expressed here are the author's own and do not reflect the views of any associated companies. Investing in financial markets involves risk, including the potential loss of your invested capital. Past performance is not indicative of future results. 


You should not invest money that you cannot afford to lose. Mentions of specific securities, investment strategies, or financial products do not constitute an endorsement or recommendation. The author may hold positions in the securities discussed, but these should not be viewed as personalised investment advice.  


Readers are encouraged to conduct their own research and seek professional advice before acting on any information provided in this blog. The author is not responsible for any investment decisions made based on the content of this blog.

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